Strategic Planning

From unconventional combinations of traditional and new media, to innovative ways to maximize marketing dollars, to jaw-dropping creative executions, everything we do is built upon a sound strategic foundation. We bring an in-depth understanding of the marketplace, decision-making channels, audiences, competitive landscape, client's industry and brand position to our development of the optimum go-to-market strategy.

RESEARCH

Research is the bedrock of all our strategic planning, from the development of optimal protocols to the effective facilitation of qualitative and quantitative sides.

COMPETITIVE ANALYSIS

A thorough review of major competitors provides a "snapshot" analysis of their brand, media and messaging strategies.

COMMUNICATIONS AUDIT

By reviewing existing marketing communications materials and re-evaluating current brand positions, we create an ideal baseline for measurement and success.

SUCCESS CRITERIA

Identifying goals, key messages, audiences and measurement for success is a critical part of every program.

MARKETING COMMUNICATIONS PLANNING

The development of strategic marketing communications plan--including timelines, media plan, tactics and budgets per change/audience--helps to ensure maximum ROI.